Jeffrey is a fellow member of CPA Australia, Hong Kong Institute of CPAs (HKICPA), Chartered Institute of Management Accountants (CIMA) and Chartered Global Management Accountant (CGMA). He was educated in Australia with an accounting degree and an MBA. He first started his career as an auditor in Deloitte HK and since then has held senior executive positions in corporates including Hutchison Whampoa China, Royal Dutch Shell and Triumph International.
Jeffrey specialized in China finance in the 1990s and has further extended his coverage to Asia and part of Europe and Africa since 2003. His regional finance director coverage includes China, Hong Kong, Taiwan, Australia, New Zealand, Singapore, Malaysia, Thailand, Vietnam, Philippines, India, Sri Lanka, South Africa, Germany, UK and Austria. He has held senior roles not only in finance but also in marketing and general management. He has a wide scope of expertise in commercial finance, marketing and business operations.
Throughout his career he has been instrumental in setting up joint ventures in China, establishing manufacturing and retail operations in Asia, starting up sales and marketing, conducting mergers & acquisitions, process reengineering, systems implementation, internal control enhancement, corporate reorganization, building shared service centre and outsourcing accounting function. He has over 25 years of experience in the full value chain from innovation, design, manufacturing and logistics, to brand management, wholesaling, retailing and front-end sales. He has also made use of the experience and network to support new startups and growing enterprises. He has innovative expertise in new retail O2O, omnichannel, unified commerce, and robotic process automation with strategic management, FP&A and reporting skills. He leverages on relationship with audit firms, banks, financiers, lawyers, and authorities for the startup and growing enterprises ecosystem.
Jeffrey has been active in the professional circle. He was past President of CPA Australia Greater China Division, past Chairman of its Corporate Sector Committee and is one of the Councilors of the Divisional Council. He was appointed Accounting Specialist Advisor to the Ministry of Finance of the PRC in 2016 and is also a member of the Accounting Committee of the Council for the Promotion of Guangdong-HK-Macao Cooperation.